Table of Contents:
Acknowledgments
Foreword by William Zimmer
Introduction
BOOK ONE: THE ARTIST’S ROADMAP TO SUCCESS: by Katharine T. Carter
STAGE ONE: Local and State Career Development
Chapter 1 Driver Education: Rules of the Road
Communicating Your Ideas • How Much Work is Enough? • City, County, and Statewide Goals
Chapter 2 Carpooling: Who Should You Know and How to Meet Them
Art-World Places and Faces • Art Councils • Directories • Researching Exhibition Venues on
the Internet • Local Museum and Institutional Memberships • Commercial Galleries • Art
Consultants • Corporate Collections • Residential and Contract Interior Designers and
Landscape Architects • Media • College and University Art Department Heads and Faculty •
Community Arts Supporters • Collectors • Telephone/E-mail Scripting and Establishing Your
Contact Plan • Key Phrases to Use with Galleries • Pricing Your Work: How to Figure It Out
• Presentation and Perception
Chapter 3 Taking the Wheel: Getting Organized
Courting and Dealing with the Media • The Press Package • The Press Release •
The Case Against Slides • Business Cards and Stationery • Who Do You Think You Are? •
Chronological Résumé • The Biographical Summary • The Artist’s Statement • Cover/Pitch
Letters • Follow-up and Follow-Through • Promoting Yourself • Announcement Cards,
Brochures and Catalogues • Capturing the Viewer’s Attention • Artists’ Websites
Chapter 4 Green Light: Exhibitions
Are You on the Right Road? • Evaluating Exhibition Opportunities • Career Advancement •
Alternative Venues • After the Exhibition is Booked • Check All the Fine Print • Exhibition
Fact Sheets • Exhibition Responsibilities • 90 Days Prior to Exhibition • Sales • Promoting the
Exhibition • 30 Days Prior to Exhibition • Framing and Presentation • Shipping
Chapter 5 Crossing State Lines: Poised for Stage Two
STAGE TWO: Regional Career Development
Chapter 6 Interstate Commerce: Regional Career Development
Regional Research • Implementing Your Plan • Strategies for Regional Success •
Covering Costs • Stage Two Goals
Chapter 7 Roadside Assistance: Getting the Help You Need
Administrative Support • The Ten Most Important Skills of an Administrative Assistant •
Promotional Materials at Stage Two • Advertising and Press Coverage
STAGE THREE: National Career Development
Chapter 8 Interstate Highway System: Going National
Coast to Coast • Strategies in the Commercial Sector • Strategies in the Nonprofit Sector •
Know What Your Goals Are • National Goals • Level II Museums Nationally • Expanding
Your Horizons • Nonprofits and Commercial Galleries • Choosing Competitive Exhibitions •
Establishing Your Bona Fides • Participating in Group Exhibitions Nationwide • What
Attributes Are Galleries Looking For? • The Ideal Artist Client • Demonstrating Sales Potential
• Maximizing Trips • Plan of Action • Relocating • Stage Three Goals
Chapter 9 Conclusion: Reaching Your Destination
BOOK TWO: MAPPING IT OUT: Templates and Examples of the
Elements of Press Kits and Presentation Packages
Cover and Pitch Letters • Press Releases • Chronological Résumés • Biographical
Summaries •
Artist’s Statements
BOOK THREE: HARE PEN CURVES: Essays by Associates
Commitment
A Life in Art: John Mendelsohn
First You Must: Dominique Nahas
Defining Success
Building a Profit Portfolio: D. Dominick Lombardi
Some Observations on Becoming Successful in Today’s Art World: Jonathan Goodman
Navigating the Art World
The “E” Word: Kathleen Cullen
Gallery Roulette: Ann Landi
Five Ways to Lose a Gallery: Robert Curcio
The Art Fair Phenomenon: Robert Curcio
Print Matters: Deborah Ripley
Criticize This: William Zimmer
Getting Lucky, Getting Reviewed: Richard Vine
Being Written About or a Catalogue Essay Is Not a Review, and Vice Versa: Peter Frank
Forging Your Brand: Standing Out in the Art World: Steve Rockwell
Eureka: The Creative Brain and Getting Artists to Talk About It: Robert Mahoney
Tools
Making a Statement: Mary Hrbacek
Opportunity Calls: Edward Leffingwell
Anatomy of an Online Campaign: Iyna Bort Caruso
Do You Need a Website?: Alison Slon
Your Presence on the Internet: Henry Auvil
Lights, Camera, Action: Anne Leith
Making It to Print: Bill Mutter
Art Attack: Karen S. Chambers
INFORMATION RESOURCES: Extensive Art World Resource Listing
Acknowledgments
Foreword by William Zimmer
Introduction
BOOK ONE: THE ARTIST’S ROADMAP TO SUCCESS: by Katharine T. Carter
STAGE ONE: Local and State Career Development
Chapter 1 Driver Education: Rules of the Road
Communicating Your Ideas • How Much Work is Enough? • City, County, and Statewide Goals
Chapter 2 Carpooling: Who Should You Know and How to Meet Them
Art-World Places and Faces • Art Councils • Directories • Researching Exhibition Venues on
the Internet • Local Museum and Institutional Memberships • Commercial Galleries • Art
Consultants • Corporate Collections • Residential and Contract Interior Designers and
Landscape Architects • Media • College and University Art Department Heads and Faculty •
Community Arts Supporters • Collectors • Telephone/E-mail Scripting and Establishing Your
Contact Plan • Key Phrases to Use with Galleries • Pricing Your Work: How to Figure It Out
• Presentation and Perception
Chapter 3 Taking the Wheel: Getting Organized
Courting and Dealing with the Media • The Press Package • The Press Release •
The Case Against Slides • Business Cards and Stationery • Who Do You Think You Are? •
Chronological Résumé • The Biographical Summary • The Artist’s Statement • Cover/Pitch
Letters • Follow-up and Follow-Through • Promoting Yourself • Announcement Cards,
Brochures and Catalogues • Capturing the Viewer’s Attention • Artists’ Websites
Chapter 4 Green Light: Exhibitions
Are You on the Right Road? • Evaluating Exhibition Opportunities • Career Advancement •
Alternative Venues • After the Exhibition is Booked • Check All the Fine Print • Exhibition
Fact Sheets • Exhibition Responsibilities • 90 Days Prior to Exhibition • Sales • Promoting the
Exhibition • 30 Days Prior to Exhibition • Framing and Presentation • Shipping
Chapter 5 Crossing State Lines: Poised for Stage Two
STAGE TWO: Regional Career Development
Chapter 6 Interstate Commerce: Regional Career Development
Regional Research • Implementing Your Plan • Strategies for Regional Success •
Covering Costs • Stage Two Goals
Chapter 7 Roadside Assistance: Getting the Help You Need
Administrative Support • The Ten Most Important Skills of an Administrative Assistant •
Promotional Materials at Stage Two • Advertising and Press Coverage
STAGE THREE: National Career Development
Chapter 8 Interstate Highway System: Going National
Coast to Coast • Strategies in the Commercial Sector • Strategies in the Nonprofit Sector •
Know What Your Goals Are • National Goals • Level II Museums Nationally • Expanding
Your Horizons • Nonprofits and Commercial Galleries • Choosing Competitive Exhibitions •
Establishing Your Bona Fides • Participating in Group Exhibitions Nationwide • What
Attributes Are Galleries Looking For? • The Ideal Artist Client • Demonstrating Sales Potential
• Maximizing Trips • Plan of Action • Relocating • Stage Three Goals
Chapter 9 Conclusion: Reaching Your Destination
BOOK TWO: MAPPING IT OUT: Templates and Examples of the
Elements of Press Kits and Presentation Packages
Cover and Pitch Letters • Press Releases • Chronological Résumés • Biographical
Summaries •
Artist’s Statements
BOOK THREE: HARE PEN CURVES: Essays by Associates
Commitment
A Life in Art: John Mendelsohn
First You Must: Dominique Nahas
Defining Success
Building a Profit Portfolio: D. Dominick Lombardi
Some Observations on Becoming Successful in Today’s Art World: Jonathan Goodman
Navigating the Art World
The “E” Word: Kathleen Cullen
Gallery Roulette: Ann Landi
Five Ways to Lose a Gallery: Robert Curcio
The Art Fair Phenomenon: Robert Curcio
Print Matters: Deborah Ripley
Criticize This: William Zimmer
Getting Lucky, Getting Reviewed: Richard Vine
Being Written About or a Catalogue Essay Is Not a Review, and Vice Versa: Peter Frank
Forging Your Brand: Standing Out in the Art World: Steve Rockwell
Eureka: The Creative Brain and Getting Artists to Talk About It: Robert Mahoney
Tools
Making a Statement: Mary Hrbacek
Opportunity Calls: Edward Leffingwell
Anatomy of an Online Campaign: Iyna Bort Caruso
Do You Need a Website?: Alison Slon
Your Presence on the Internet: Henry Auvil
Lights, Camera, Action: Anne Leith
Making It to Print: Bill Mutter
Art Attack: Karen S. Chambers
INFORMATION RESOURCES: Extensive Art World Resource Listing
New Website launched by Mallory and John O'Connor: www.oconnorartllc.com
Book Release: A magnificent celebration of the history, culture and
environment of the St. Johns River region...
Florida's American Heritage River: Images from the St. John's Region.
by Mallory McCane O’Connor &Gary Monroe
With an introduction by Bill Belleville
Friends of FHEAN:
Mallory M. O’Connor is professor emerita of art history at Santa Fe
College, the past director of the Santa Fe College Art Gallery, and the
former visual arts coordinator for the Thomas Center Gallery in
Gainesville. She is the author of Lost Cities of the Ancient Southeast.
Gary Monroe, professor of fine arts and photography at Daytona State
College, is the author of numerous best-selling books, including Silver
Springs: The Underwater Photography of Bruce Mozert and The
Highwaymen Murals: Al Black's Concrete Dreams.
Click here for more information.
environment of the St. Johns River region...
Florida's American Heritage River: Images from the St. John's Region.
by Mallory McCane O’Connor &Gary Monroe
With an introduction by Bill Belleville
Friends of FHEAN:
Mallory M. O’Connor is professor emerita of art history at Santa Fe
College, the past director of the Santa Fe College Art Gallery, and the
former visual arts coordinator for the Thomas Center Gallery in
Gainesville. She is the author of Lost Cities of the Ancient Southeast.
Gary Monroe, professor of fine arts and photography at Daytona State
College, is the author of numerous best-selling books, including Silver
Springs: The Underwater Photography of Bruce Mozert and The
Highwaymen Murals: Al Black's Concrete Dreams.
Click here for more information.
Current Art News
Accelerating on the Curves: The Artist’s Roadmap to Success By Katharine T.
Carter & Associates 363 pages Cost: $95
Carter & Associates 363 pages Cost: $95
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